The Billy Now Story

Billy Now fashion is more than just a way to express yourself - it's an emotional experience. We believe that the right outfit can lift your mood, boost your confidence, and make you feel unstoppable.

Adrian Heneke, affectionately known as Adi, is a second-generation tailor with over 30 years of experience in the clothing industry. His passion for fashion began at a young age, leading to a diverse career as a textile agent, in commercial manufacturing, and as the founder and co-founder of retail brands like Knot Art, Wylde Oscar, and BluecollarWhitecollar.

A prominent figure in the South African fashion scene, Adi is celebrated for his dedication to bespoke and quality men's and women's wear. He has had the honour of dressing Sir Richard Branson and other celebrities, earning numerous accolades for his work. His designs have been featured in leading local and international publications, and his store was voted the best shirt store in Johannesburg by House & Leisure readers in 2011.