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Limited-run prints. Made in Cape Town.

Shirts, jackets and layers you won't see twice.

2 Cape Town storesLimited-run printsDesigned & made in South AfricaCorporate & team wear

Every print is a limited run. When it's gone, it's gone.

Shop the styles moving fastest this season.

Our Best Sellers

Tried + True. Wardrobe staples that you'll reach for every day.

Currently in Cape Town?

Visit our flagship store in located in the Old Biscuit Mill, Woodstock, or pop in to our pop-up shop in the Cape Quarter

Follow us @billynowsa

Corporate wear

Corporate wear that doesn't look corporate.

Uniforms and branded merchandise for teams - designed and produced in Cape Town.

Explore corporate wear
Corporate wear that doesn't look corporate.

Visit us

Two stores. One Cape Town original.

Come feel the fabrics in person.

WoodstockThe Old Biscuit MillShop LG01, The Old Biscuit Mill, Woodstock 7925Get directions →
Green PointCape QuarterStore A15 on the Mezzanine Level, Cape Quarter Lifestyle Village, 27 Somerset RdGet directions →

The Billy Now Story

The New Vintage

Billy Now fashion is more than just a way to express yourself - it's an emotional experience. We believe that the right outfit can lift your mood, boost your confidence, and make you feel unstoppable.
Adrian Heneke, affectionately known as Adi, is a second-generation tailor with over 30 years of experience in the clothing industry.

His passion for fashion began at a young age, leading to a diverse career as a textile agent, in commercial manufacturing, and as the founder and co-founder of retail brands like Knot Art, Wylde Oscar, and BluecollarWhitecollar...