WoodstockBilly Now Studio A207First Floor, The Old Biscuit Mill, 375 Albert Road, Woodstock, Cape Town (Above Espresso Lab) · Open every day for retailGet directions →
Limited-run prints. Made in Cape Town.
Shirts, jackets and layers you won't see twice.
Every print is a limited run. When it's gone, it's gone.
Shop the styles moving fastest this season.
Our Best Sellers
Tried + True. Wardrobe staples that you'll reach for every day.
- JBR Jackets
- Exodus Long Sleeves
- Cuban Short Sleeves
8 products
45 products
71 products
Currently in Cape Town?
Visit Billy Now Studio A207 on the first floor of The Old Biscuit Mill, 375 Albert Road, Woodstock, Cape Town (above Espresso Lab). Open every day for retail, or pop in to our pop-up shop in the Cape Quarter. Corporate showroom visits are by appointment only; request one at emily@billynow.com.
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Corporate wear
Corporate wear that doesn't look corporate.
Uniforms and branded merchandise for teams - designed and produced in Cape Town.
Explore corporate wear
Visit us
Two stores. One Cape Town original.
Open every day for retail. Corporate showroom visits are by appointment only—request one at emily@billynow.com.
Green PointCape QuarterStore A15 on the Mezzanine Level, Cape Quarter Lifestyle Village, 27 Somerset RdGet directions →
The Billy Now Story
The New Vintage
Billy Now fashion is more than just a way to express yourself - it's an emotional experience. We believe that the right outfit can lift your mood, boost your confidence, and make you feel unstoppable.
Adrian Heneke, affectionately known as Adi, is a second-generation tailor with over 30 years of experience in the clothing industry.
His passion for fashion began at a young age, leading to a diverse career as a textile agent, in commercial manufacturing, and as the founder and co-founder of retail brands like Knot Art, Wylde Oscar, and BluecollarWhitecollar...