Our Best Sellers
Tried + True. Wardrobe staples that you'll reach for every day.
- Men's Exodus Long Sleeve Shirts
- Men's Cuban Short Sleeve Shirts
- Men's JBR Jackets
Currently in Cape Town?
Visit our flagship store in located in the Old Biscuit Mill, Woodstock, or pop in to our pop-up shop in the Cape Quarter
The Billy Now Story
The New Vintage
Billy Now fashion is more than just a way to express yourself - it's an emotional experience. We believe that the right outfit can lift your mood, boost your confidence, and make you feel unstoppable.
Adrian Heneke, affectionately known as Adi, is a second-generation tailor with over 30 years of experience in the clothing industry.
His passion for fashion began at a young age, leading to a diverse career as a textile agent, in commercial manufacturing, and as the founder and co-founder of retail brands like Knot Art, Wylde Oscar, and BluecollarWhitecollar...
